lov began during a deeply personal chapter in the life of its founder, Luana. After trying to become a mother for several years, she began paying much closer attention to the way she ate, what she drank and, more generally, everything she was putting into her body.

That’s when Luana realised how difficult it was to find a genuinely good grab-and-go drink. So many options came with long lists of unfamiliar ingredients, things she didn’t recognise, couldn’t pronounce and simply didn’t understand.

She decided to create what she couldn’t find: a refreshing drink made only with ingredients you know and understand. Something that feels almost homemade, but is ready to grab whenever you need it.

That’s how lov was born: a new generation of soft drinks made with natural ingredients and no artificial colours, flavours or sweeteners. Drinks we would happily serve to our own family, friends and children.

Made for long lunches, salty skin, spontaneous plans, golden afternoons and all those little moments you wish could last a little longer.

Because sometimes, all a good day needs is a little more lov.